Not so long ago, marketing consumer products felt like a genteel game of lawn tennis: Established competitors invested in creative with long lead times, using proven models of TV and big-box retail, alongside trusted agency partners. Today, it’s more like a sprawling contest of mixed martial arts, with new competitors playing by different rules; an unprecedented complexity of channels, content and partners; and a step change in speed and ways of working that has punches flying at incumbent consumer products companies. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands.

Client:

BusinessMax

Website:

businessmax.com

Date:

November 22, 2020

Category:

Marketing/Finance

01. Сhallenge

Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape.

02. Solutions

What’s the right path forward? Reinventing the brand growth model requires more than a reallocation of marketing budget to digital. CMOs need a reassessment of growth platforms and future brand portfolios, a new understanding of the consumer journey, a supporting strategy on data and technology. Fueling the blur of combat is a radical shift in brand growth models. Within the span of most executives’ careers, advances in technology have reshaped how consumers engage with brands. In the US and UK, more than 60% of consumers now discover products online, and 85% of millennials trust reviews from a faceless stranger more than traditional advertising. The same technology advances have dramatically altered the competitive landscape.

75
marketing analysis
65
business innovation
90
finance strategy
45
corporate management
03. Results

A utility company was steadily losing customers as consumers gained the right to select their energy supplier. To boost loyalty, we helped the company transform its culture to be intensely customer-focused.

We helped a global technology company that specializes in software to reduce the complexity and mystery around their pricing strategy. The work helped generate millions more in income each year. We helped a multibillion dollar global technology giant simplify structures, save millions in costs, and create better-prepared sellers with more time for customers. We helped a multibillion dollar global technology giant simplify organizational structures, save millions in costs.

In House Safety

Trucking company don’t have to worry about that part of their business as we will complete everything regarding paperwork, new hires, monitoring and dealing with their problems. We offer in house safety for small fleet sizes or if you simply need an extra pair of hands!

Compliance Manuals

We offer a finished product – or we can create something completely new according to your need! In addition to that, company paperwork such as: an application, lease agreements, materials for orientation, and much more!

ELD Monitoring

Logbook monitoring is a fulltime job, to monitor drivers, calling them to remind them to respect HOS rules and regulations. Our team can take care of that for you! Prevention is key!

Driver training

General training if a company feels like certain driver needs an additional training (post-accident, hours of service, post-moving violation, etc). In office or virtually.

Monitoring CSA scores & DataQ

Safety score for a company is the most important thing, every company is trying to avoid DOT audits that can have fatal results if safety score is bad. DataQ is a process where you can file complaint that some roadside inspection was inaccurate. We track safety score, advise how to improve it, help with setting up strategies on how to file DataQ and have something removed.

Insurance & Claims

We can help your find a suitable quote for your company and help you with claims along the way!

Education

If you are not sure in what you know, or now sure how something is done – we offer a solution for you! We can educate your staff depending on what you need. We will answer your questions!

Permits

Certain states require permits for commercial vehicles. We can set up accounts, or simply get permits per need. Includes: NY, NM, KY, OR, alcohol permits, oversize/overweight.

IFTA/HIGHWAY USE TAX

International fuel tax agreement is a tax that must be filed every three months, or quarterly. We are here to help you calculate your IFTA and file it properly. Highway Use Tax applies to motor vehicles with a taxable gross weight of 55,000 pounds or more that use public highways. Filling form 2290 is due the 31st of August annually.

IRP Account & IFTA

Before starting to operate a new business, you should obtain company’s IRP account and IFTA. The entire process depends from state to state – but we are licensed and we can help you in order for this process to go smoothly!

Mock Audit / Compliance Audits

It is important to be FMCSA compliant if you are to expect a compliance audit. We can help you by providing a mock audit, checking if you are in compliance with current rules and regulations and advise you how to proceed.

We can also give you a hand if you have already received a letter and do not know how to deal with a compliance review/audit, or even when it comes to new entrant audit. Call us!

NEW MC/DOT AUTHORITY

Opening your company from scratch can be challenging. You want to make sure that you are up to date with rules and regulations. We are here to help you – open new authority, set up all accounts you need, provide paperwork and manuals for you to start as soon as possible!